Articles

CHICAGO — Products labeled as non-G.M.O. are increasing in use among millennials — and among baby boomers, people in Generation X and pretty much all age groups in the United States, according to data from the Natural Marketing Institute.

Data from the N.M.I. shows use of food labeled as non-G.M.O. rose to 59% of the general U.S. population in 2014, which was up from 53% in 2013 and 37% in 2012. Among millennials, the percentage rose to 72% in 2014 from 61% in 2013 and 45% in 2012. For Generation X, the percentage slipped to 58% in 2014 from 60% in 2013, but it was up from 41% in 2012. For baby boomers, the percentages were 49% in 2014, 47% in 2013 and 29% in 2012. For the “mature” generation, the percentages were 44% in 2014, 39% in 2013 and 28% in 2012.