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Hershey’s has confirmed that as part of its commitment to simpler ingredients, its two iconic products will be non-GMO by the end of the year.

Green America Food Campaigns director Nicole McCann states: “We congratulate Hershey’s on this important move and great first step. As one of the leading chocolate companies in the US, this commitment will help move the rest of the companies in this sector. Hershey’s joins General Mills, Unilever, Post Foods and other leading companies in responding to consumer demand to make at least some of its products non-GMO.”