Articles

After the defeat of Proposition 37, Jay Vroom, president and CEO of CropLife America, said the ballot measure “would have required most, but not all, foods made with genetically engineered ingredients to be labeled in the state, and would likely have caused unnecessary, increased food costs for California consumers and frivolous lawsuits against farmers, grocers and food companies.” [...] The Cornucopia Institute had a different view of the defeat, writing in a blog, “After a deluge of allegedly misleading advertisements paid for in large part by pesticide and biotechnology corporations, California voters defeated Proposition 37.” [...] “This is a story about money,” fumed Stacy Malkan, media director of the Proposition 37 campaign. “Our loss had to do with being outspent. We didn’t have the funds to compete on the air in the central regions of the states.”