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The biotechnology industry remains firmly opposed to the labeling of food products as ”biotech-free” or ”genetically engineered-free.” Such labels wrongly plant the idea with consumers that biotech food products are inferior or pose a health threat, Bill Olson, director of federal government affairs for the Biotechnology Industry Organization, told Farm Bureau members at an issues conference at the American Farm Bureau Federation’s 90th annual meeting. ”A non-GE label leads consumers to believe there is a difference between GE products and those produced by traditional methods. There is no difference,” Olson emphasized.