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Ever heard of the World Food Prize? It's sometimes called the "Nobel Prize for food and agriculture," but it has struggled to get people's attention. Prize winners tend to be agricultural insiders, and many are scientists. Last year's laureate, for instance, was , a pioneer of water-saving "micro-irrigation."

This year, though, the World Food Prize is likely to get some publicity, some of it in the form of anger and protests. The prize will go to who played prominent roles in creating genetically engineered crops: Marc Van Montagu, Mary-Dell Chilton and Robert Fraley.