Articles

According to a survey released by Consumer Reports on 16 June, 60% of consumers look for the word “natural” on the foods they buy. Two thirds of those polled think it means that the product has no artificial ingredients, pesticides or genetically modified organisms – including artificial growth hormones, antibiotics or drugs in meat. And 80% think that the presence of “natural” on food packaging should mean those things. The problem is that ”natural” means just about nothing, in terms of US food labelling regulations. Products marked “natural” aren't certified or inspected to ensure they are, and the legal definition is vague at best.