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A fight over genetically engineered foods has been heating up in the nation's grocery aisles. Now it's headed for the ballot box. Voters will soon decide whether to make California the first state in the country to require labels on products such as sweet corn whose genes have been altered to make them resistant to pests. Proposition 37 promises to set up a big-money battle pitting natural food businesses and activists against multinational companies including PepsiCo,Coca-Cola and Kellogg. Backers and opponents have already raised nearly $4 million combined for campaigns to sway voters, an amount that's likely to swell into the tens of millions of dollars as the November election approaches.