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Nielsen: Global consumers partial to natural, GMO-free foods

Asked what health attributes are very important when buying food, consumers in a global survey by Nielsen ranked “all-natural” and “GMO-free” at the top. Nielsen, a market researcher, polled 30,000 online respondents in 60 countries to gauge healthy eating trends, releasing the results Tuesday. Consumers were asked to rate 27 “health attributes” of food from “very important” to “not important” in their purchase decisions. The top two, each considered very important by 43 percent of global respondents, were foods with all natural ingredients and foods without ingredients containing genetically modified organisms (GMOs).

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Farm-state poll asks consumers about 'organic' and 'GMO' food label claims - Food labels indicating 'GMO,' 'organic,' or 'hormone-free' are helpful, but their claims raise skepticism, Iowa's Food & Family Project study finds.

More consumers say they find food labels helpful, but confidence in the trustworthiness of labels has declined, and falls even more when consumers are provided additional information about such claims, according to a new poll conducted in by the Iowa Food & Family Project. The poll included responses from 353 health-conscious Iowans who make the majority of their household's food purchases. With a 4.3% margin of error, it asked participants' take on food labels like "natural," "local," "organic," "hormone-free," "antibiotic-free" and "GMO-free." Food labels indicating GMO, organic, or hormone-free are helpful, but their claims raise skepticism, Iowas Food & Family Project study finds

Food labels indicating 'GMO,' 'organic,' or 'hormone-free' are helpful, but their claims raise skepticism, Iowa's Food & Family Project study finds