Biotechnology researchers say the agriculture sector in New Zealand needs to embrace genetically-modified technology or run the risk of being left behind. Clive James founded the United Kingdom-based organisation the International Service for the Acquisition of Agri-Biotech Applications. [...] Dr James says the choice for New Zealand farmers and orchardists is simple. ”For you to be competitive in the export market, you've got to have the best product, the best quality. ”If you don't invest in this technology, then you don't have access to that. You become non-competitive and lose markets and you'll end up paying the highest price for the poorest product - that's not what you want to do.”