07.12.2018 | permalink
The number of food and drinks products claiming GMO-free status has risen dramatically over the last ten years in the Canadian market.
According to Mintel's Global New Product Database, there was a 366% increase in 'GMO-free' claims on natural food/drink launches in Canada from 2007-17. Products claiming 'no additives/preservatives' grew 21%.
At the same time, Mintel said less specific claims such as 'all natural product' declined 62% in the same time period.