The National Organization for African Americans in Housing (NOAAH), a non-profit advocate for low-income citizens, has called on the U.S. Food & Drug Administration to stop dairy processors from deceptively marketing ”no rBST” milk, which is identical to other milk but costs more. In a letter to the FDA, NOAAH Board Secretary Kevin Marchman said the milk processors making these claims are presenting low-income consumers with a horrible choice: spend limited food money on higher-priced milk that is identical to less expensive products, or serve their families milk which they believe to be lower in quality and less safe than what others can afford.